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For my Marketing 322 class at Davenport University, I had the opportunity to create a message that can be posted on Social Media with the hopes that it would go viral. I decided to make a short video ad that launches a photo contest for a free trip to Hawaii. Feel free to watch the video here.
I did make this video 'unlisted' on youtube, so no one would accidentally come across it and think it was real. But if it was, I believe it would be something that would definitely go viral. I believe that video has the ability to capture someones attention and convey a message that will be engrained for a longer period of time. If a picture is worth a thousand words, then a video is worth much more. The video is in similar style of the Pure Michigan ads narrated by Tim Allen. I think they are impactful and portray a positive message about the State.
The video would be posted on Twitter, Facebook and other social media platforms with the instructions on how to enter the contest. The content can be easily shared with friends and family and the images of Hawaii will motivate anyone to enter. The main idea of a campaign like this would be to attract people to the University's social media platforms and convert them to take interest in what we do. I used Davenport for this project because we all are familiar with it, but this process can be used with any company. Overall, I feel that Video is a powerful tool to convey any message and a call to action embedded in a video takes it one step further.
References:
Video Stock Footage provided by: Sawyer Hartman - https://www.sawyerhartman.com/
Music by: e-soundtrax background music - http://www.esoundtrax.com
Hi Daniel, I love your video promoting the contest to win a trip to Hawaii. If this was a real thing, I would be definitely tempted to enter, thus post my own memory on your Instagram page increasing the likelihood of your video going viral. This video has potential to go viral due to the following aspects: 1. It provides sensory stimulation: a) it is visually pleasing - the girl strolling on a beautiful stretch of beach at sunset, there is a rainbow over striking blue waters, and lush mountains); b) the sound is pleasant and inviting 2. The video is relevant: people can relate to this video’s promotion as they are generally drawn to anything that is free. Who would not a free trip to Hawaii? 3. The message is believable and appears legit 4. The message arouses an emotional feeling in a viewer. These may include joy, surprise, excitement, anticipation All of the above mentioned aspects could lead to many likes and links and consequently followers which could make this marketing campaign to go viral. I like how you give instructions how to enter into the contest as well as providing buttons and links at the end of the video for people to click on. Silvia
Hi Daniel,
ReplyDeleteI love your video promoting the contest to win a trip to Hawaii. If this was a real thing, I would be definitely tempted to enter, thus post my own memory on your Instagram page increasing the likelihood of your video going viral.
This video has potential to go viral due to the following aspects:
1. It provides sensory stimulation: a) it is visually pleasing - the girl strolling on a beautiful stretch of beach at sunset, there is a rainbow over striking blue waters, and lush mountains); b) the sound is pleasant and inviting
2. The video is relevant: people can relate to this video’s promotion as they are generally drawn to anything that is free. Who would not a free trip to Hawaii?
3. The message is believable and appears legit
4. The message arouses an emotional feeling in a viewer. These may include joy, surprise, excitement, anticipation
All of the above mentioned aspects could lead to many likes and links and consequently followers which could make this marketing campaign to go viral. I like how you give instructions how to enter into the contest as well as providing buttons and links at the end of the video for people to click on.
Silvia